Have you ever wondered what it took for your cup of you drink to get from point A to point Z?

That coffee has had quite a journey before it gets into your cup. 

Stage 1 - Growing

Coffee farmers commonly harvest their crops once a year. It can take anywhere between 3 - 5 years for a coffee tree to bear fruit, depending on the variety.
Coffee farmers typically receive about 3% of the retail value. 

Stage 2 - Exporting 

Green coffee beans are harvested, processed and milled before being packaged for export. Most specialty grown coffee is packed into 60kg sacks, in grain pro bags to help preserve moisture content. The costs include: 

• Exporter markup 
• Importer margin 
• Shipping and customs 
• Financing and storage 
• Warehouse & logistics 

This stage typically receives about 16% of the retail value. 

Stage 3 - Roasting & Packaging  

Stage 4 - Distribution 

Stage 5 - Retail 

Do you know how coffee is priced? 

Un-roasted coffee is known as “green coffee”, and is one of the worlds most traded commodities, also known as the C-Price. The c-price is effectively the minimum price